Political food consumerism between mundane routines and organizational alliance-building

Food consumption is a mundane, embodied type of consumption as well as a target of multiple moral contestations. Politicized quite early, food consumption has remained a regular example of political consumerism, framed through a number of societal issues such as sustainability and global justice. This chapter shows that the research on political food consumerism is characterized by three tendencies. First, across other differences, researchers apparently agree in assuming that ordinary consumers have some sort of agency in carrying out food political consumption. Second, across food issues, settings, and cases, a majority of the research highlights alliances between public and private actors as decisive for political food consumerism to achieve societal change. Third, the forms of buycott and lifestyle seem to be dominant in political food consumerism, although these very forms of participation are also criticized in the literature for not being doable in everyday life.